cake + lace


Cake and Lace is a wedding blog that features an interactive wedding Vendor Guide and wedding inspiration from around the world. A need was noticed for a wedding blog that doesn't focus on just one little niche or a certain "look." As a result, Cake and Lace was founded and simply showcases all things beautiful. Therefore, the blog needed to have a feminine, dreamy style but also be as gender-neutral as possible. Additionally, the founders envisioned the blog having a modern, simplistic design so that no attention would be taken away from the images.

Starting with the moodboard, we created a color palette with soft, neutral-toned pinks, white and charcoal, and a more bold pink. The logo was designed with a modern calligraphy font without being overly feminine or whimsical. Next we created business cards and social media design which focused on the brand's motto: showcasing all things beautiful. Once the brand was complete, we were able to design the blog itself, which features some intricate functionality paired with a simple and contemporary aesthetic.


print design
social media design
custom website

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