luxe society event group
Luxe Society Event Group is a boutique event planning and concierge firm based in Dallas that targets young professionals who are interested in a luxurious lifestyle. Dominique, owner of the firm, was just starting her business and therefore was in need of a brand. She wanted to "knock it out of the park" the first time around to start her business off on the right foot, and that's just what we did.
From the beginning, Dominique knew she wanted a bold color palette of black and gold with hints of red to really capture that sense of luxury. I put together a color palette featuring these colors and softened it up with a cream and gray while still portraying an essence of opulence. Then we created a sleek serif logo paired with a bold showstopper - the custom monogram. The result was a clean, dazzling brand that perfectly represents the gorgeous, high-end weddings and corporate events this company produces. Luxe Society Event Group's new brand now reflects the luxurious treatment the firm provides to each and every client.